For this commercial, the producers wanted a sort of retro "boogie nights" feel. After recording the basic groove, I recruited a friend in Chicago to add the disco strings and clav line. (He's better at 70's style keyboard than I am.) Since we collaborated over the Internet (using Rocket Network) getting this outside material didn't add any time to the project. All music proposals as well as the final master mix were delivered to the client over the Internet.

This project was commissioned on a tight schedule, with about one week left for going from concept to approval. None the less, we were able to explore a number of different genres (drum 'n' bass, techno, atmospheric) before settling on a bigbeat style track mixed with a traditional "truck commercial" type of guitar solo. And yes, that is Bruce Willis doing the voiceover, and no I don't know how they convinced him to do it...

A friend in school created this five minute stop-animation film using one of my songs as a background track. The song is "Eleven Four". It's a high-energy breakbeat, almost drum 'n' bass tune, but what makes it crazy special is that instead of being in four-four time like 99.9% of all electronic music, it's in eleven-four time... Try counting the beats, it's fun.